Elevating Your Public Image

Ever had that feeling that the nearby district seems to enjoy a better image than your own? Or that parents form inaccurate opinions about your school that make it difficult for you to harness community support? Perhaps you’ve had some negative publicity in the press and finding it difficult to build a more favorable profile?

Whether or not one of the above questions applies, it’s clear that we are entering into a new era of how schools actively manage their image. There are so many good reasons for enjoying a positive image that carefully promoting your school is now seen as an essential step. Even if your school currently benefits from a positive image, it’s vital to maintain it, and to enhance it further.

As an educational institution, that involvement is also part of your core mission. Schneider Electric gives you engaging, dynamic ways to inspire change among students, faculty, staff and even the broader community. The audiences you serve are likely eager to jump in and help such an important initiative.

Five benefits to boosting your school’s public image:

  • There is a link between a school’s image and the achievements of its students
  • Healthy recruitment of students is key to balancing your school’s finances
  • A positive image allows you to attract and retain high quality staff
  • External funders are not interested in being associated with schools who have a poor public profile
  • Promoting your public image is a vital means of addressing  school improvement issues in a focused way

Awareness Strategy Opportunities

Energy-conservation projects provide a tremendous opportunity for you to engage with all your stakeholders on issues that are vitally important to your district and community. Such projects position your district as a forward-thinking organization of responsible leaders who are embracing the future. The public demand for energy sustainability is growing louder, and you are demonstrating that you understand and are acting accordingly. Moreover, these projects are a financial win for your schools in ways that may not be immediately apparent to your stakeholders. It is important that all the benefits of your energy-conservation projects be visible to everyone involved.

Schneider Electric’s strategic communications ensure your most important messages are delivered in the most impactful way possible. We customize the particular tactics to fit your needs and goals. A public awareness campaign might include a public event featuring the presentation of “big check” representing energy savings. Signage on buildings or in front of construction sites help build excitement. Digital kiosks in central locations keep the public interested and engaged with up-to-the-minute energy-usage reports. From scholarships to green fairs to class competitions, Schneider Electric provides a wealth of ideas and programs that drive success while helping you demonstrate your district’s leadership.


While the scope and tactics are customized to fit your district’s needs, the objectives of boosting awareness are to:

  • Share environmental and economic benefits
  • Drive behavior change
  • Improve public image
  • Raise visibility of key leaders
  • Attract new supporters

Kiosks Kick Up Support

The audiences you serve – students and their families, faculty, staff and community leaders – can help you meet your energy performance goals. Certainly, they are most supportive when they are well informed. Public kiosks display key metrics in a visually powerful medium and track performance against targets, demonstrating progress and inspiring everyone to play a part. Featured categories might include total power consumption, a month-over-month comparison of energy usage, costs, emissions and energy saved. Kiosks are customized to fit your communication goals.